Opportunities in CRM Market

Earlier when organizations of major projects concentrated on Main Frames, ERP, SCM and MRP systems, a new concept of "Front Office" has changed focus to Customers resulting emergence of Customer Relationship Management (CRM) applications. CRM has helped organizations in & 39; improvement of & 39; efficiency and better services for customers. CRM has been the mantra to survive in the competitive market by focusing on customer needs. To achieve this, there were many CRM solutions that came out in the market. These solutions included generic CRM solutions focused on sales and services to industry & 39; embedded solutions that best practices in these industries. These solutions help software developers and software vendors to generate large revenues in terms of sales and implementation of such applications.
Now most large organizations have chosen, implemented and more or less stabilized the & 39; one or the other application & 39; with its base and the functionality of CRM customized. This article explores d & 39; other opportunities that are available in CRM Market.
Enterprise Application Integration (EAI): Once a CRM solution is implemented, the Organization & 39; must focus on its integration with other applications d & 39;. There are diverse applications and technologies used in an Organization that need to interact with each other. Integrating these applications can share data critical for the company & 39; and & 39; help improve the efficiency of & 39; company & 39; better by reducing the time it takes to move on the collection and sharing of such information. This brings to the possibility of & 39; application to application (A2A) and Business to Business (B2B) integration strategies & 39; EAI using as a point-to-point, the Hub and Spoke and Distributed Messaging.
Upgrade: There are many large organizations that have heavily customized CRM solutions which they have continued to use for years. There are new / new versions of these applications available. As of now there are many providers of CRM solutions that support older versions of & 39; application, but how long is a question. Once these agencies decide to upgrade or move to later / latest versions of & 39; application, it will open up new markets.
Small and medium enterprises (SME): Although CRM solutions have been implemented by most large organizations, the SMEs segment is still very open and a lot of potential for & 39; be capitalized.
Hosted Solutions: There are many small organizations that & 39; n & 39; have neither infrastructure nor the ability & 39; buy and implement CRM. These smaller organizations prefer to opt for hosted solutions and pay based on the use & 39;.
Redesign place to reinvent the wheel, it - New technology of the architecture as & 39; Changes Service Oriented Architecture is demanding the redesign of the architecture of the & 39; CRM solution. This has opened up new market opportunities for software vendors and system integrators. elizabet tena



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